Jul 6:
Union Minister for Information and Broadcasting Shri Prakash Javadekar today while inaugurating the 74th Cannes Film Festival, hoped that the world comes out of the pandemic very soon and people come back to theaters once again.
Addressing the virtual inauguration of ‘India Pavilion’ during the 74th Cannes Film Festival, organized by the Ministry of Information and Broadcasting, Govt of India, jointly with FICCI, ShriJavadekar said that this is the second year when the pavilions are virtually organized but the business is real including the creativity, talent, technology and India offers the best of these. “The virtual India pavilion can become a meeting place to meet and discuss the future of world of cinema,” he added.
The Minister further stated that many of the international films are being filmed in India with over 500 sites available. In order to attract more international film makers to India, he said that the government of India has taken a number of steps. “We have now opened up facilitation office which guarantees that all permissions are given in one go,” he added.
ShriJavadekar informed that a lot of Hollywood movies have got their VFX animation done in India and India’s contribution to world films is also increasing. “Cannes Film festival is a festival of creativity and talent but simultaneously a place for business as well. Cannes Film market offers a big opportunity for the film makers of the world. Films will do huge business after the pandemic and many of the films are shot for OTT platforms also,” he added.
Shri Jawed Ashraf, Ambassador of India to France and Principality of Monaco said that Cannes Film festival has been an important window of Indian cinema to the world. He added that after the disruption and isolation of COVID, this festival will once again give an opportunity to reconnect with the global film fraternity. “There will also be opportunity to promote international collaboration and promote India as a venue for film shooting along with the impact of OTT digital platforms on local cinema industry. Indian cinema is a mirror to our diversity, our heritage, openness and nothing unites India like cinema. Our journey as an independent nation has been best shown by the Indian cinema,” he added.
Shri Amit Khare, Secretary, Ministry of I&B, Govt of India said that India is one of the largest producers of cinema. “Despite the challenges being faced by the pandemic, we are showcasing our cultural and cinematic heritage along with the advancements made in film making at the India Pavilion,” he added. This year, he said also marks the beginning of the 75th year celebration of India’s independence along with the centenary year celebration of MrSatyajit Ray.
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