July 02: In order to increase the production and productivity of Shree Anna (millets), the Department of Agriculture and Farmers Welfare (DA&FW), is implementing a Sub-Mission on Nutri-Cereals under National Food Security Mission (NFSM) in all districts of 28 States & 2 Union Territories viz. Jammu & Kashmir and Ladakh. Under NFSM–Nutri Cereals, the incentives are provided to the farmers, through the States/UTs, on crop production and protection technologies, cropping system-based demonstrations, production & distribution of certified seeds of newly released varieties/hybrids, Integrated Nutrient and Pest Management techniques, improved farm implements/tools/resource conservation machinery, water saving devices, capacity building of farmers through training during the cropping season, organizing events/workshops, distribution of seed mini kits, publicity through print and electronic media etc. The interventions such as the formation of Farmer Producer Organizations (FPOs) for Shree Anna, and setting up Centers of Excellence (CoE) and seed hubs for Shree Anna have also been supported under NFSM. In addition, states such as Assam, Bihar, Chhattisgarh, Karnataka, Madhya Pradesh, Maharashtra, Odisha, Rajasthan, Tamil Nadu, Uttarakhand and Uttar Pradesh have initiated Millet Missions in the States to promote Shree Anna. To make India a global hub for ‘Shree Anna’, the Indian Institute of Millets Research (IIMR), Hyderabad has been declared as the Centre of Excellence for sharing best practices, research and technologies at the national and international level. The allocation and release (Central Share) of funds under NFSM-Nutri Cereals to the States/UTs during 2021-22 to 2023-24 is Annexed.
Shree Anna is also included under the Poshan Abhiyan of the Ministry of Women and Child Development. Further, the Ministry of Food and Public Distribution has revised its guidelines to increase the procurement of Shree Anna under the Targeted Public Distribution System (TPDS), Integrated Child Development Services (ICDS) and Mid-Day Meal. The Ministry has also advised the State Governments and Union Territories to increase the procurement of Shree Anna. An Export Promotion Forum dedicated to the promotion of Shree Anna in the international market has been set up to facilitate the promotion, marketing and development of Shree Anna exports from India. Under the Eat Right campaign, the Food Safety and Standards Authority of India (FSSAI) is creating awareness to promote the use of Shree Anna as part of a healthy and varied diet.
Ministry of Food Processing Industries (MoFPI) has implemented the Production Linked Incentive Scheme for Food Processing Industry for Millet-based products (PLISMBP) during 2022-23 to 2026-27 with an outlay of Rs. 800 crores. The Pradhan Mantri Formalization of Micro Food Processing Enterprises (PMFME) Scheme, launched under the Atmanirbhar Bharat Abhiyan is currently being implemented in 35 States and Union Territories (UTs). The Government is also popularizing the Agri-Infrastructure Fund Scheme to invite farmers/FPOs/Entrepreneurs to avail the benefit of interest subvention on loans up to 2 crores for setting up primary processing units in Shree Anna. The government is also promoting Shree Anna-based startups to increase the demand for Shree Anna. Shree Anna and its products have been identified as One District One Product (ODOP) in 19 districts of 10 States.
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